Predictive analysis is in existence since a decade however people were not aware of it. We were already using this technique to get known of things that going to happen in future.
Every successful business or government is digging the present to collect more favorable things to implement in future.
Earlier calculations was not that easy however since the inception of Big Data, collecting and manipulating data is now easier than ever.
With the help of Big Data technologies you can process any type of data and extract useful information from that. Even you can convert one form of data into other form, sort, arrange and define. You can do anything with data.
As we know data is everywhere around us, however we don't know how to use and utilize it in proper way.
Predictive analysis is very useful for businesses, as you can predict future and customer requirements from voluminous collected data.
By utilizing historical and transactional data sets, businesses try to mitigate the risk factors and maximize opportunity for the betterment of customer experience, and business growth.
There are different types of business analytics that are used at different level of business enhancement.
I just love Big Data, read more about
Big Data and Predictive Analytic.